I worked on the full onboarding flow, from how it’s structured to how it looks and works. This wasn’t just a set of welcome screens — it was the start of a better, more intentional user acquisition process. We brought in the new branding with bold colours, isometric layouts, and a sharper tone overall. We also rethought the structure of the sign-up process itself — not just to make it faster, but to help us segment new users and guide smarter content and feature targeting, so players would see things that actually match their interests and needs from the very start. It helped the support team solve issues faster and gave marketing a clearer view of who to reach and how. It was a first step toward something bigger, meant to help people find what they care about while giving us a better sense of who we’re building for.