CHECK OUT THAT WORKS
Blizko Markets \ October 2021 - February 2022 \ UI/UX Designer
Blizko is a self-checkout micromarket found in places like hotel lobbies and campus buildings. Originally there was no real interface: just a developer-made screen with a few buttons and no clear flow. It technically worked, but it wasn’t built with users in mind. The setup was fine if you’d used it before, but for anyone new, things didn’t always make sense: how to start, where to scan, when the fridge would unlock. Since even a few seconds of hesitation could make someone give up, turn around, and walk away, the goal was to make the whole thing quicker, clearer, and easier to trust.
* This case study reflects my contributions to the product’s design during my time on the project. All product names, visuals and trademarks belong to their respective owners. The final implementation, current appearance, and future updates are controlled by the company. My responsibility extends only to the design work presented here.
Process
I worked on the redesign from start to finish. We started by looking at how people interacted with the old interface, and also studied other checkouts across major supermarket chains in Saint Petersburg to see how different systems worked.The hardest part was making the screen and the physical setup feel like one thing — not just cleaning things up but guiding people through it without stopping to think. We solved this by using bright colour zones to show what to focus on, short prompts to tell you what to do, and oversized icons or arrows to point exactly where to look, even if you’d just turned away for a second. It took a few tries to land, but we got there in the end: people followed the on-screen instructions naturally, without second-guessing.